The modern home for bird clubs and wildlife communities

‍

Your sightings. Your members. Your map. Your records. All in one place - built for wildlife.

‍

Here's why I built Lookout Groups.

‍

Sightings lost in a feed

Most groups today live inside Facebook, old websites, or email newsletters.

There’s no structure. There's no search and filtering.

The information is there. The effort is there. The passion is there.

But the system loses it.

Facebook, Wordpress and email are not built for wildlife.

‍

No record of what your members have seen

Wildlife groups are sitting on years of knowledge, but it’s scattered across timelines, inboxes, and chat threads.

There’s no living record.

No collective memory.

No way to build up a proper history of what your community has observed over time — which is actually one of the most valuable things a wildlife group can have.

Not just for members, but for conservation, education, and local knowledge.

‍

No map of activity

Wildlife is inherently geographic.

Where something was seen is often just as important as what was seen.

Yet most groups have no visual map of their activity. No way to see patterns. No way to see hotspots. No way to see how sightings change across seasons.

You end up relying on memory and scattered messages instead of actual data you can see.

‍

No way to track species or contributions

In most communities, you can’t answer simple questions like:

• Who has recorded the most species this year?
• Which species are most commonly seen in our area?
• What’s rare? What’s increasing? What’s disappearing?
• Who are the most active contributors in the group?

Not because people aren’t sharing — but because the tools don’t capture it properly.

‍

Posts buried under noise

The more active a group gets, the worse it becomes.

More posts. More comments. More photos.

And the actual useful information gets harder to find.

The better the community is, the more the system works against it.

‍

No history. No structure. No ownership.

Wildlife groups are built on care, knowledge, and shared interest.

But the platforms they sit on don’t belong to them.

They don’t control the structure. They don’t control the data. They don’t control how information is stored, shown, or remembered.

Years of sightings and effort end up living inside platforms that were never designed for wildlife in the first place.

‍

Wildlife communities deserve better tools

That’s why I built Lookout Groups.

Not as “another social feed”.

But as proper infrastructure for wildlife communities.

A place where:

• Sightings become records, not just posts
• Every observation builds a visible history
• Activity appears on a live map
• Species can be tracked over time
• Members’ contributions are recognised
• Groups have structure, memory, and ownership

A place built around how wildlife communities actually work.

Lookout Groups isn’t about replacing the passion that already exists.

It’s about finally giving it the tools it deserves.

‍

A group on Lookout:

• A pre-loaded database of over 30k species
• Beutiful Hi-resolution images of each species*
• A private wildlife feed
• A live sightings map powered by your members
• Automatic species and sighting records
• Leaderboards and monthly challenges
• Your favourite trails and reserves saved forever
• Member profiles showing their wildlife history
• Exportable records for serious birders
• Smarter, simpler Billing and member access control
• Exposure to new potential members and community

‍